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iMAAP Software Promo

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Agency //

Dec 1, 2018

The brief was to create a video showing-off what the iMAAP software could do for display at a trade event. With a two week turn around, many features to get through and stakeholders around the world; we had to come up with a creative way to produce a glossy, motion graphics based promo in a limited time.

Traditionally we would build all the user interface elements in After Effects for complete creative control. However as iMAAP is a web-based application we were able to alter the alter the CSS and HTML code for various effects. Replacing the map canvas used in the application with a solid green colour allowed us to key out the background and put in our own high resolution maps that we could control independently of the rest of the UI whilst also retaining detail on semi transparent elements.

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A different take on traditional corporate screen capture videos.

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Motion Graphics Artist - Horia Dragoi